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A lot of people are now considering purchasing Calabria property as either a lifestyle choice to holiday in the region or as an investment strategy or more commonly both.

An emerging market with in an established market, Calabria has massive potential thanks beautiful coastline and nice sandy beaches , crystal clear warm waters, magnificent mountain landscapes, low cost of living, current low property prices and world-class resorts and holiday properties being built .

Here are a few of the economic & financial points that are pushing the market forward and encouraging people to consider property in Calabria rather than other European tourist destinations .

Investment: The local and regional authorities have recognised the potential of tourism for economic growth and are positively encouraging investment and tourism development in the region. the government is pledging 100 billion euros-worth of national and EU investment to the southern regions of Italy including Calabria as part of a 2007 – 2013 cohesion plan.

The statistics for tourism visitor numbers to Calabria are steadily increasing as the area is gaining exposure, investment and development

Return on Investment: In 2007 Calabria property increased in value by more than 30% according to an article in the Mayo Advertiser.

Today dotted around and in-between the towns and villages you will discover a selection of new tourist property and resorts being developed near places such as Tropea, Pizzo, Mareta, and Crotone for example.

Add to this the sunny weather, fantastic local cuisines and traditional Italian way of life that Calabria offers then it is easy to see why Calabria is now appearing on many holiday companies brochures. Meaning that a growing number of people from both Italy and other European countries are visiting Calabria.